Saturday, July 11, 2015

Coca-Cola's Campaign to end discrimination.

Matthew 7:1-2 says, "Do not judge others, and you will not be judged. For you will be treated as you treat others. The standard you use in judging is the standard by which you will be judged." (NLT)

Out of respect for the celebration of Ramadan (June 17 - July 17), Coca-Cola has removed the logo from their cans in Middle Eastern countries. It comes from the effort to remind us all that logos belong on products, not people. Given these controversial times, I can't think of a better reminder to launch.

Regardless of race, gender, religion, or orientation, every human has one thing in common. We are all equal children of God; as such, we all have equal rights to dignity and respect. We all have feeling that are prone to get hurt.

In 1 Samuel 16:7, the Lord declares he "...doesn't see things the way you see them. People judge by outward appearance, but the Lord looks at the heart."

Truth be told, we don't know the story of a stranger. Instead of judging, we should exercise empathy towards each other. Try to put yourself in another's shoes. Ask yourself questions about the circumstances that brought a person to their state.

Most important, dwell upon the lessons of Christ. Remember what He did and didn't do. He did not allow a crowd of men to stone an adulteress. He did not order Mary back to the kitchen. He did not shun the woman at the well. He did not turn away the young, leprous or crippled.

He embraced. 

He loved. 

He accepted.

The definition of Christian is as follows: "A follower or disciple of Christ."
It is not enough to believe. Christians must LIVE by His example. Those who do not embody the example of Christ have no right to call themselves true Christians.

The world is filled with an awful amount of discrimination, but this seemingly small gesture can go a long way. This is a campaign that everyone in the world can use as a reminder. That is why I hope Coca-Cola is willing to consider extending distribution of these logo-free cans to the entire world.

May God bless equality and the campaign to end discrimination.

Resources: Link 1Link 2

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